GOALS

Tell loyal customers of the Azbuka Vkusa chain offline store about the launch of the online version and motivate them to make their first purchase.

SOLUTION

We developed a project that offered customers to forget about purchases, entrusting them to the Azbuka Vkusa online store, and engage in pure creativity. At the heart of the project was a functionality with which the user could create his own unique customized apron (both on the website and on the tablet of hostesses in offline stores), and receive it as a gift at the first order.

РЕЗУЛЬТАТЫ

122 476 уникальных посетителей

151 122 посещений сайта

5 365 051 приобретенный охват