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© RTA DIGITAL AGENCY
© RTA DIGITAL AGENCY
НА РУССКОМ / IN ENGLISH
AZBUKA VKUSA
DIGITAL STRATEGY / CREATIVE / SMM / WEB/MOBILE PRODUCTION / ANALYTICS
GOALS
Tell loyal customers of the Azbuka Vkusa chain offline store about the launch of the online version and motivate them to make their first purchase.
SOLUTION
We developed a project that offered customers to forget about purchases, entrusting them to the Azbuka Vkusa online store, and engage in pure creativity. At the heart of the project was a functionality with which the user could create his own unique customized apron (both on the website and on the tablet of hostesses in offline stores), and receive it as a gift at the first order.


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