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© RTA DIGITAL AGENCY
© RTA DIGITAL AGENCY
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CAMAY
DIGITAL STRATEGY / PERFORMANCE AND MEDIA / CREATIVE / SMM / WEB / MOBILE / ANALYTICS
GOALS
Refined style, elegance and femininity are the essential elements of Camay products. The new collection of Camay personal care products is presented in a new quality — this is a beautiful openwork soap with embossing. Our goal was to announce the release of the product in a new quality, focus on the new original element and at the same time attract a younger audience to the brand.
SOLUTION
We made a viral internet company, which includes the special interactive customized video, the tizer and the social media company. After watching the amazing love story of a Parisian florist and Moscow girl, female customers could open the unique interactive site, where they could have a conversation with a beautiful male florist, tell him about their fragrance preferences and have their own flower-made portrait from social media photos.
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