PERFORMANCE & MEDIA

НА РУССКОМ / ENGLISH
© RTA DIGITAL AGENCY
© RTA DIGITAL AGENCY
Our department consists of 19 marketing aces. We’ll help to select the optimal mix of tools existing in the digital market to solve absolutely any task. You’ll see the solving process step by step.
НА РУССКОМ / IN ENGLISH

PLANNING

We take into account all necessary features during compilation a advertising campaign:
  • The composition and quantity of target audience;
  • Behavior features of target audience in the Internet;
  • Digital habits of target audience.

We use different clasterization and personalization methods for increasing reach and engagement.

PROCESS

We actively use different optimization systems for constant increasing speed and quality campaign leading. During the whole process non-effective methods “are discarded” and the budget is allocated to more cost effective leverages on the target audience. Thanks to such a flexible system, the client's budget is spent on only those things that are profitable.

ANALYTICS

It’s possible to reach an operational optimization of advertising only thanks to constant analytics work.

During analytics processes department experts focus on qualitative KPI indicators such as a brand-metrics growth at the phase of knowledge building and conversional growth at the phase of sales increasing.

Performance & media department will develop and implement a complex strategy for promotion goods and services. The strategy will be modern, effective, unique and compatible with all your wishes.

CONTEXTUAL ADVERTISING
MEDIA ADVERTISING

MEDIA ADVERTISING

Media or display advertising is a name that combines many formats and types. Information can be delivered with text-graphic banners, video and audio tracks and, most often, a combination of these methods.

PROCESS

• Traditional banners - interactive or static, the place for which is bought according to the price list
or at auction
• Teaser blocks - bright and attractive to the target audience;
• E-mail mailings dedicated to various events - discounts, sales, assortment renewal, etc.;
• News in the form of editorial material on thematic sites
• Paid articles, reviews with native content
• Special projects unique to each customer
• As well as many other ways.

In addition, there are special technologies - for example, automated traffic purchase or programmatic, which helps to make the campaign even more effective.

Properly created and placed media advertising solves a whole range of tasks at once - from the formation of knowledge and demand for a product or service to stimulating a purchase.

OUR APPROACH

1. Based on the goals and objectives of the advertising campaign, we determine the required formats, types and calculate the budget.

2. We choose the most effective tools, knowing the share of the target audience, the characteristics of its behavior and the desired cost of the campaign.

3. In the process of placement, we analyze the instruments by key KPIs.

4. We turn off the non-working ones and transfer the budget to the tools that give results.

WHY YOU SHOULD CHOOSE US

• Expert policy in strategy development
• Control over the implementation of the marketing tasks set
• Transparent analytics, the use of a large number of tools for tracking placement
• Author's approach in planning and conducting an advertising campaign
• Result orientation

CONTEXTUAL ADVERTISING

Contextual advertising is an advertising aimed to involve interested in acquisition goods and services.

CONTEXTUAL ADVERTISING IN SEARCH

Is a text ads which appears in search results of Yandex and Google in accordance with the users certain requests.  

THEMATIC CONTEXTUAL ADVERTISING

Is aimed at the audience which is interested in or recently has been interested in certain goods or services. It’s presented as text-graphical ads and media ads popping up on websites which are advertising networks of contextual pads.

rta: team will create and customize any contextual advertising for you.

Stages of preparation and implementation

GOALS IDENTIFICATION

The analysis will be in-depth: our experts aren’t limited to external indicators - the number of clicks, visitors who clicked on an advertising link, etc. We consider these targeted actions only as an intermediate step on the way from advertising to purchase. With internal and external technological platforms, we will build a complete sales funnel and track user actions from the moment an ad is shown to the conclusion of an agreement at the client’s office.

FORMATION OF THE SEMANTIC CORE

We will study the specifics of the business, the features of the site, all the goods or services presented on it. Then we will render the structure of our future promotion, select the query segments that we will use in placement and assign them a degree of efficiency in the future.

AUDIENCE AND TARGETING DETERMINATION

We will compare the target audience profile with the targeting sets available on the sites, select the target ones, and sort them from the most to the least effective. We will form segments of remarketing audiences, dividing them into stages and actions taken on the website: this will allow us to understand the proximity of the user to the completion of the target action we need.

ADVERTISEMENTS PREPARATION

We will prepare advertisements based on the identified competitive advantages of a product or service using the most relevant queries.

IMPLEMENTATION

We use a combination of targeting by keywords and audiences and separate advertising campaigns by various parameters to collect detailed statistics.

ANALYTICS AND OPTIMIZATION

Analytics of placements will be built on the base of the data received in all sections: from the level of the advertising campaign to the keyword and time of visiting the site.

Placements are optimized using contextual advertising automation systems: Marilyn, K50, Alytics and others. They allow users to monitor the effectiveness of the placement in real time and make adjustments to the course of the advertising campaign, taking into account all indicators.

Our experts will monitor your placements on a daily basis, analyze in search of growth points, test ads, audiences and targeting.

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