It is impossible to talk about creative in its purest form. This is not an individual direction, but a key component of any activity in digital. It is closely intertwined with all departments of the agency, and allows you to offer you not only a high-quality, but also an original product.
НА РУССКОМ / IN ENGLISH
Creative in rta: is developed on the base of a performance strategy and comprehensive market research. Behind each of our ideas are proven indicators that will make a bold business concept as effective as possible.
We organize our work in the following areas:
DEVELOPING A COMMUNICATION STRATEGY
Each client deserves to be spoken to in a language he understands, and this language will be different for, for example, car enthusiasts, builders and representatives of GEN Z.
During searching for words that are understandable to your audience, we use a variety of methods: from semiotic analysis to studying a large array of statistical data. Valid results help to embed relevant cultural codes in both visual and textual content.
Creative approaches become obsolete every day. That's why we put a lot of emphasis on trend tracking.
The rta: trendwatch department monitors Russian and global content on a daily basis, highlighting from the informational noise what will be popular tomorrow. We always know what is currently relevant for a specific audience, we can quickly respond to newsbreaks and create situational content.
Specifically for your business, the team can create both a general trendwatch report and a narrower report for a specific product category or audience segment.
Tracking new technologies and features across any channel or tool is another regular must. Knowledge of technological innovations will become the basis of a PR brand, create additional informational occasions and lead to deeper user engagement.