VIDEO PRODUCTION

According to the latest CISCO data, in 2020, 80% of all content on the Internet will be posted in video format. There is a logical explanation for this: for the user, this is the most convenient format for consuming information, and for business, it is an effective tool that works at any stage of the marketing funnel.

The rta: video department develops strategies to meet any brand challenge:
• product and brand knowledge growth;
• regular long-term communication with the user;
• video content in response to "hot" requests;
• product information and much more.

• We create and develop channels on YouTube.
• We give life to special projects on YouTube, social networks and websites.
• We optimize production costs by integrating content platforms and attracting content makers.
• We work with bloggers and opinion leaders to turn them into brand ambassadors.

The rta: video department works closely with the performance marketing department. We adapt video content to the characteristics of the target audience, we know the secrets of promotion both within YouTube and social networks, and on third-party sites.

Efficiency is monitored by several indicators: reach, engagement level, retention and viewing depth, change in the number of subscribers.

rta: video department is:
• Film crew. It knows how to combine a fundamental TV approach and readiness for rapid changes in digital.
• A team of creative producers and screenwriters. Their portfolio includes work with TV projects “Minute of Glory”, “Give Youth”, YouTube projects of Samsung TV, +100500, films “One Left”, “Gift with Character”, etc.
• We have experts for each format and category: beauty, finance, automotive, FMCG, pharmaceuticals.

The main values ​​of the video department: work with video content in terms of brand marketing tasks and a creative team with a strong background.

Video advertising shortens the path from getting to know the product to purchasing it. About 70% of companies admit video advertising as more effective than other promotional tools.

• Standard - classic video and sound: everything we are used to, no special effects;
• Interactive - videos "communication": interact with users, and users - with them;
• 360 degrees - a trend direction that allows you to view videos from different angles;
• Advertising with virtual or augmented reality - immersion in another world with the help of VR / AR technologies.

Pay attention to this tool if there is a task:
• Raise awareness. This works both for individual products and brands, and for the brand as a whole.
• Influence the formation of demand. Show how to effectively use your product.
• Quickly inform about an important event or product launch.
• Draw attention to yourself in a creative, unusual way. A bright roller is the perfect solution.
• Maintain quality communication with consumers.

In the Russian market, Internet users actively consume video content. 24% of all advertising on the Internet is video advertising. Interest in the product is also caused by in-stream advertising - its users see it in the video stream (in the player), and out-stream - all other types of it, shown in the text content of sites, in social media publications, in IG stories, and so on.

• Based on the goals and objectives of the advertising campaign, we determine the types, formats of video advertising and the budget;
• We select the most effective tools based on analytics of the characteristics of the target audience and its behavioral habits on the sites;
• In the process of placement, we analyze tools according to key KPIs (in conjunction with associated conversions and multi-channel sequences);
• We optimize placements by redistributing the budget to the most effective formats, types and venues.