ANALYTICS

НА РУССКОМ / ENGLISH
© RTA DIGITAL AGENCY
© RTA DIGITAL AGENCY
By analyzing the data, we help to plan an advertising campaign, optimize it and evaluate the results qualitatively.
НА РУССКОМ / IN ENGLISH

Types of analytics

REPORTING

At this stage we collect all data about the campaign, process it and provide the result in a form convenient for you: an online KPI tracker, a dashboard in Google Data Studio or Power BI, presentations. In a simple and visual presentation, you can evaluate the monthly or annual dynamics of the campaign. We also prepare conclusions and recommendations for improving efficiency, explain what certain numbers mean in practice and what can be done with them.

RESEARCH

Analytical work is based on deep market sounding. We do:
• UX/UI website research by qualitative and quantitative methods;
• analysis of the market and competitors;
• 360 degree assessment;
• study of the dynamics of brand metrics and advertising (brand lifts, brand recognition and advertising).

TRAFFIC CHECK, ANTI-FRAUD

Traffic also needs to be analyzed. We will check it from all sides: we will study visibility (viewability), audience intersection between channels, we will check brand protection from mentions in an undesirable context (brand-safety) and traffic bottling. Our experts will identify cheating counters and other cases of fraud in media advertising, analyze the site for vulnerability to advertising fraud.

We work with independent advertising meters: Weborama and Sizmek.

EDUCATION

We invite clients to master classes and digital days on any technology and problem.

We train employees (ours and others) in everything that we can ourselves.