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Digital platform for the DuphaMishki brand
Case on how to increase purchase intention by 62%, stop scaring moms, beat colic, help child development and promote a new brand on the Pharma market.
GOAL
Development of a digital platform for a children's prebiotic, moving away from the traditional “scared mother” communication message for the Pharma segment towards “happy child — happy parent”.
SOLUTION
An interactive digital platform with exciting educational games for children, with the help of which parents learn about the benefits of the product and make a purchase. Supporting the created platform with performance-promotion made it possible to increase brand identification by 187% and purchase intention by 162%.
РЕЗУЛЬТАТЫ
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