In February 2018, the perfume house Mugler presented its main fragrance AURA Mugler to Russia. Our task was to support the launch and invite bloggers to a closed presentation, where they can receive their reward for publishing — a bottle of AURA Mugler.
GOAL
Get one barter post from category B bloggers.
SOLUTION
By integrating a BTL creative into digital, we got 3 units of free content with a brand mention instead of one. We sent bloggers photogenic branded boxes with live foliage, twinkling lights and an envelope with a personalized invitation soaked in AURA fragrance.
РЕЗУЛЬТАТЫ
PROBLEM
Category B bloggers are not attracted to barter terms.
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