The total number of views is more than 10 million. The average viewing time is 7-8 minutes, more than 25% watch a 10-minute video to the end.
HELP TO KEEP THE INTEREST OF THE VIEWER
The characters face insurmountable obstacles, and the viewer worries about them. For example, after the task, in which the characters of the show Masha and Zosim order pizza, performing an acrobatic act, the audience began to vote more actively for the couple.
INCREASING THE DRAMA OF THE SHOW
Classic life difficulties (arrival of parents, party or wedding) help to natively integrate bank services into the show. Situations that in ordinary life are fraught with nerves and holes in the budget are resolved here easily and quickly thanks to the bank's products: from a cash loan to a card with an increased cashback.
THE SUCCESSFUL ROLE OF THE PRODUCT