© rta: DIGITAL AGENCY

REACH INCREASED TO 10 MILLION USERS WITH NEW TOOTHPASTE

NUKI TOOTHPASTE
Nuki toothpaste from Faberlic helps restore tooth enamel, strengthens them and maintains an optimal balance of oral microflora!

OUR GOAL:
Come up with a big idea for the launch of a unique toothpaste.
Implement a digital campaign emphasizing science and expertise, taking into account the bright design of the product.
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02
IDEA
The Nuki brand combines colorful characters and a scientific approach. We decided to emphasize the peculiarity of the product by placing it in a natural environment - a scientific laboratory.
rta: PRESENTS
With a 3D printer, we have created a world where our toothpastes have become real heroes. So we were able to convey real emotions and highlight the branded video in the category. As well as to show that science makes it possible to achieve impressive results when brushing your teeth with Nuki.
PROJECT ECOSYSTEM:
WELCOME TO NUKI WORLD
Animated landing:
Emotional clips:
Bright test:
Lead generation to the official store:
CAMPAIGN FEATURES:
Where else can you see talking toothpastes? Of course, on YouTube. We carefully selected the voices of the actors, making each toothpaste a hero with its own character. An emotional connection between the consumer and the product is guaranteed!
Real emotions
Especially for the video, we created a miniature science laboratory with a 3D printer. Our characters "lived" in it. This crafting approach helped create dynamic videos, filling them with a realistic sense of scale and emotional warmth.
Craft approach
Our main task was to create a dynamic video that combines real footage and stylish animation.
The bright contrast between the unforgettable characters and the scientific environment around them forms a stable image in the eyes of the consumer. So, it draws an analogy between science and brushing your teeth.
Immersion in the scientific environment
BACKSTAGE
IMPRESSIVE RESULTS
video views
10 000 000
TAKE THE TEST AND FIND OUT WHO YOU ARE IN THE NUKI UNIVERSE
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