The visual rhyme helped to visually show the food benefits of household appliances - the ability to effectively cook several dishes at the same time.
Native product role
Hotpoint home appliances have been natively integrated into the rollers, being an important part of the result of cooking - a wonderful and tasty dish. Technique occupied an organic place in storytelling, did not irritate the consumer, on the contrary, showed the connection between products and the result of daily use of Hotpoint.
Attention to detail
Our team provided for all the challenges of such works: from timing in 20-30 seconds, to two versions (the main format is 4:5, the additional one is 9:16.) We thought over the "revitalizing" role of the hands that helped to prepare the dishes. The video palette was made monochrome , but used a lot of fresh vegetables and fruits in bright colors in the frame. So we found a balance between minimalism and comfort