HOW TO BECOME A PART OF ECO-TRENDS

GLOBAL COMMUNICATION

Up to 40% of food becomes trash because people buy more than they can use.

Hotpoint together with Jamie Oliver tell how to have a reasonable approach to food consumption.

Since 2016, together with the Hotpoint brand, we have gone from building knowledge to a successfully growing brand in the market. In 2019, the main task of the agency was to form a trusting relationship with the brand and communicate a global strategy with an emphasis on conscious consumption.

LOCAL TASK

Everyone knows that after cooking sometimes extra ingredients remain. And if they aren’t promptly prepared, they will deteriorate. But what if you cook two dishes at once from one ingredient?

IDEA

Features of the Split screen format - on the screen you can combine the process of cooking two dishes at once. Thus, we will clearly show how to prepare the main course and the second course of the remaining ingredients.

In addition, we diversify the cooking process by unusual shooting techniques.

TWO DISHES ON ONE SCREEN

WATCH VIDEOS:

Mushrooms:

Broccoli:

The videos were posted in the Instagram feed: they clearly stood out against the background of other creatives and exceeded the expectations in terms of the quality of "regular" video production on Instagram. In this way, Hotpoint proved that micro-formats can be successful - the main thing is to know how “to cook” them correctly.

The visual rhyme helped to visually show the food benefits of household appliances - the ability to effectively cook several dishes at the same time.

CAMPAIGN FEATURES

Native product role

Hotpoint home appliances have been natively integrated into the rollers, being an important part of the result of cooking - a wonderful and tasty dish. Technique occupied an organic place in storytelling, did not irritate the consumer, on the contrary, showed the connection between products and the result of daily use of Hotpoint.

Attention to detail

Our team provided for all the challenges of such works: from timing in 20-30 seconds, to two versions (the main format is 4:5, the additional one is 9:16.) We thought over the "revitalizing" role of the hands that helped to prepare the dishes. The video palette was made monochrome , but used a lot of fresh vegetables and fruits in bright colors in the frame. So we found a balance between minimalism and comfort

IMPRESSIVE RESULTS

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