HOW TO ENSURE A 25% GROWTH IN PRODUCT AWARENESS

Tell and demonstrate to three segments of the audience that vegetable biscuits are tasty, healthy and take little time to be cooked.

Increase brand awareness and attract new customers.

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OUR GOAL:

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IDEA

Regular advertising is very annoying and even irritates people. Their weapons in the fight against annoying communication are AdBlock and the Skip Ads button. At the same time, our target audience appreciates the original approach. For the sake of it, people are ready to like the video, text a positive comment, and even do the impossible - share an advertisement!

rta: PRESENTS

We've related the well-known "Skip Ads" button to the drama, which can also be easily skipped with Bonduelle biscuits at hand. More precisely, there are three different dramas based on three consumer insights.

WATCH VIDEOS:

Mom VS son who doesn't like classic vegetables:

Guy VS exhausting cooking that turns him into Robinson:

Girl with healthy lifestyle VS a boring diet that can make you a herbivore:

CAMPAIGN FEATURES:

The colors in the videos helped create a clear relationship in the mind of the consumer between the visual content, the product, and its benefits. The subsequent brand awareness was formed precisely thanks to the special color scheme of the videos.

Brand and product colors

One of the most important tasks of the agency and the film crew was to convey real emotions. After all, mothers do not tolerate fake and plastic characters. Proper casting, a liberated child and, of course, a parrot created a minimalistic yet expressive emotional universe.

Real emotions

The Internet is oversaturated with visual noise. Standing out is sometimes a daunting task. But we managed to reach out to the audience thanks to recognizable and original images. Robinson, a girl with a healthy lifestyle, and a creative mom made an indelible impression on the audience. Consumers recognized themselves, their families and everyday situations in these characters.

Vivid images

common reach of advertising campaign

23 800 000

product awareness growth

25,9%

users watched 20-second videos to the end

60%

When you try hard, find the right insight, love your job, you get a phenomenal increase in product awareness of 25.9%. Comments are superfluous.

IMPRESSIVE RESULTS