The colors in the videos helped create a clear relationship in the mind of the consumer between the visual content, the product, and its benefits. The subsequent brand awareness was formed precisely thanks to the special color scheme of the videos.
One of the most important tasks of the agency and the film crew was to convey real emotions. After all, mothers do not tolerate fake and plastic characters. Proper casting, a liberated child and, of course, a parrot created a minimalistic yet expressive emotional universe.
The Internet is oversaturated with visual noise. Standing out is sometimes a daunting task. But we managed to reach out to the audience thanks to recognizable and original images. Robinson, a girl with a healthy lifestyle, and a creative mom made an indelible impression on the audience. Consumers recognized themselves, their families and everyday situations in these characters.