© rta: DIGITAL AGENCY
HOW WE IMPROVED BRAND AWARENESS BY 135%
CLIENT
It's no secret that children are very fond of sausages. Mothers approach the issue of choosing products for the family especially carefully. "Vyazanka" is made according to traditional recipes, with caring hands and with special attention to quality.

That is why Russian mothers can be sure of the quality and naturalness of these sausages. Moreover, "Vyazanka" has been the No. 1 brand in Russia for several years.

OUR GOAL:
Create an image of a brand that helps mothers take care of their loved ones.
Support communication "Vyazanka is what connects us".
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IDEA
Over time of technological development, children and adults tell each other less stories. This is how the idea of a platform that unites generations through dialogue and games was born.

Why do fingers get wrinkly when they become wet? Why are peaches hairy? Sometimes children's questions confuse parents, forcing them to google or turn to "Alice".
PLEASE WELCOME A PLATFORM DESIGNED TO WIN BACK THE CHILD FROM ARTIFICIAL INTELLIGENCE
Let there be a simple and interesting explanation for every “why”! Visit the “Generation Connection” platform, where we answer the most common questions from children.

https://svyazpokoleniy.vyazanka.ru/

rta: PRESENTS:
WE HAVE CREATED A CONVENIENT AND EFFICIENT ECOSYSTEM
This system has united mothers with their children at different moments of life: from finding answers to tricky questions on YouTube to teaching motherhood in online media.
Various formats increased additional attention to the project making it interesting and bright.
CRAFT APPROACH
This approach to video helped to stand out against the background of thousands of identical videos, added naturalness and warmth to the video. Moms actively thanked Vyazanka for such a creative handmade format.
MEDIA ADVERTISING
It was also stylized as handmade, creatives focused on different audiences.
The videos made as part of the project helped answer a lot of difficult children's questions - thus the brand came to help mothers when they most needed closeness with their children.
seconds, average time on site
119
brand awareness growth
на 135%
users watched 20-second videos to the end
>200 000
IMPRESSIVE RESULTS
purchase intention increased
на 9%