— The presence of our competitors is important
for me. If they are stably present, then this indirectly indicates that something useful for him is happening there. Another important criterion is the target audience. Before integrating with other brands, we first study information and its intersections, calculate econometrics, and only after that make a decision on integration. The third factor is professional intuition.
For example, our case with eSports. Experience should tell you where to go, help you see trends. I wrote an article about this case
on RusBase and I think that next year we will repeat this integration.