Let's go point by point.
1. Do not hold on to old knowledge and learn something new.
To do this, I recommend Coursera to everyone, and especially the Learning How to Learn course
. They tell how the brain works, how to learn to memorize, etc. It helped me a lot to understand how to better absorb knowledge in order to perceive it easier. If people learn and understand that it is not so difficult, it will be easier for them to communicate with those who are doing marketing now
. If you are 40-50, communicate with those who are 30. You will learn from them. And they will hear you.
2. Invest in relationships
. Often when a marketing director talks to agencies, there are no partnerships, there are deals. For those who understand that they need to invest in relationships, it pays off doubly. I had a story when, just like that, without any fees, I helped develop an SMM strategy for a startup with my friends. We just invested our time. When people start doing something in sympathy and giving something away, everything comes back.
3. Pay decently
. When a person begins to judge only by price, it means that he does not have the competence to evaluate the difference in quality. When you know what level of quality you need, regardless of the price, you quickly understand which agency you need to work with. Understanding the quality, you pump yourself.
4. Share experience with the team
. You don't have to say anything about your industry. You will become stronger after that.
5. Do not lie to partners
. When I communicate with different agencies, partners do not finish something. Yes, competition, but you work in different conditions. If a competitor learns something, then he may not have such purchasing power or something else. If this is a leader, then he will not look at you at all.
6. Learn to say "no"
to all those who control your life. Do what you want to do, do what you love.
Sometimes this may require changing the industry, it can be scary, but this skill can save. If you don't like the agency, refuse so they don't waste resources. It's open, honest — everything.
7. Engage in personal development, do not put it off until later.
You have to take care of your mind and body. And life goes on, and even then somehow lazily develops. If you start changing yourself, your habits, you will see that even your work, your marketing, will begin to change.